CDW: Client Golf Premise Setter

Barkley plays bad golf.

Technology solutions provider CDW teams up with Charles Barkley for the latest execution of its punny "People Who Get IT" campaign. In "Client Golf," Ogilvy & Mather Chicago, who worked on the campaign, focus on the practice of doing business while on the golf course.

Barkley plays an IT employee (with minimal lines) at a fictitious company, Gordon & Taylor, where he engages in the age old art of sucking at golf to win more business.

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Source: http://creativity-online.com/work/client-golf-premise-setter/29581

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