Facebook?s Paul Adams To Marketers: If You Want Bigger Ads, You?re Doing It Wrong

Paul Adams has given talks before about how Facebook is transforming traditional marketing ? after all, he's the social network's global brand experience manager. However, he took a more provocative approach today at Federated Media's Signal conference, where he told the marketers in attendance that they don't understand Facebook. He admitted the feeling is mutual. Marketers complain that Facebook doesn't understand their needs, while Facebook complains that marketers don't understand what works. Luckily, Adams wasn't just complaining. He had specific thoughts on what marketers are getting wrong, and how they can do better. For one thing, he said that marketers who think Facebook needs to expand its offering to include things like larger units and pre-roll ads are "misunderstanding how our platform works."

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