Sunday, March 11, 2012

Can a Backpack Be Chic? [Uniform]

When Eric Rothenhaus landed a gig as director of design at Jansport five years ago, he wanted to make an impression. He would do it by re-creating, down to the seat-belt straps, the very first JanSport backpack (and the first-ever backpack with a zipper) introduced in 1969. Problem: There were no sketches, patterns or even any actual bags available on which to model his re-creation—only a few black and white photographs. But that was all he needed to breathe new life into one of the most iconic geekcessories of all time. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Wd18r8RvC8k/can-a-backpack-be-chic

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